Friday, September 15, 2006

FAIRTRADE SALES BOOMING


Working for Justice one sip at a time!
FAIRTRADE SALES BOOMING
(report from Oxfam)
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It was a great year for Fairtrade sales in Australia and New Zealand in 2005. With 95% of data collected for the year, the total sales for 2005 total over 150 000kgs of coffee, tea, and chocolate, representing approximately AU$6 million in estimated retail sales. This is in comparison to AU$1.5 million in estimated retail sales in 2004, representing growth of 250%. Coffee remains the biggest product category, with almost AU$5million in retail sales (100 000kg).

Thanks to everyone who supported the trial of an expanded range of Fairtrade products at Coles recently. Sales of Republica coffee went very well in 5 of the 6 trial stores in Vic and NSW. As a result Coles have agreed to roll out Republica to a further 20 stores in NSW. While we had hoped they would do this in Victoria also, we are hoping this might be the start of a national expansion given the good sales results.

Thanks to everyone who has supported the Fairtrade Coffee campaign for this great result. Fairtrade is still a small player in the multi-million dollar coffee industry and needs your continued support, but we've come a long way!

Find out where to buy Fairtrade click HERE

posted by Sae @ Friday, September 15, 2006 Comments: 1